Winter is here — what can we expect from Q4 and Christmas sales in the coffee industry?
X° Robusta Coffee
Festive flavours, longer seasons, and a fresh wave of coffee creativity
The UK winter season is here again and coffee shop owners turn up the heat with their most creative blends of the year. The festive period remains the busiest time for the industry: the city’s getting dressed up for Christmas, with locals and tourists queuing for hot drinks.
While the classics still hold their ground, consumers are curiously reaching for spiced, nutty, and aromatic profiles that add a sensory twist to familiar flavours. It’s exactly what we believe in at X° Robusta Coffee: not breaking traditions, but quietly reimagining them, giving the classics a new character for the season ahead.
Best-selling drinks during the Christmas season
In recent years, the UK’s favourite festive flavours have remained consistent: cinnamon (36%), chocolate orange (34%), gingerbread (34%), and salted caramel (33%) (YouGov). They’re warm, comforting, and easy to love. Big players know this well: their peppermint mochas and caramel-nut lattes keep queues stretching out the door for the last hit of the year..
However, independent coffee roasters are no longer just following the tried-and-true formula. They’re charactering by smoked spices, roasted nut tones, and layered textures that give those classic notes new life. Sometimes they experiment not only with flavours, but also with forms — serving drinks in edible cups, just like we do. It still tastes like Christmas, but feels more refined and experienced.
Last year’s trends and 2025 outlook
Despite higher costs and cautious spending, 2024 was a strong year for UK coffee: the branded market hit £6.1 billion (+5.2% YoY), while independents reached £4.6 billion (+4%) (World Coffee Portal). Early launches, limited editions, and loyalty perks helped extend the Q4 season, proving that storytelling and ritual still win over discounts.
In 2025, the same momentum is fully ready to keep dominating. Expect growing demand for richer, more complex coffee profiles, along with a stronger focus on origin storytelling, sustainable sourcing, and digital convenience. Today, value means more than just a price, it’s about craftsmanship, quality, and the experience behind every cup.
Knock knock! X° Robusta’s new collection: #47 and #64
So to fully adapt the market in this season, we’ve proudly introduced two brand new market blends that interpret the festive coffee trends in our own way: through contrast, texture, and sensory depth.
#64 Guji Hambela°, meanwhile, offers the lighter side of winter — a floral, citrus-bright Ethiopian single origin, roasted as beans that cut through the season’s heaviness with clarity and warmth.
#47 Sweet Tea Brulee° leans into indulgence — your perfect match for winter weekends. This drip coffee is silky, caramelised, and softly dessert-like, with black tea, crуme brulee, and preserved fruit. Crafted through Anaerobic Natural and Washed processes, it’s rich yet balanced, perfect for milk-based drinks.
Together, they reflect what this season truly means for X° Robusta — not chasing trends, but shaping them through balance: light and warmth, clarity and comfort, ritual and reinvention. As Q4 unfolds, we’re reminded that coffee isn’t just a drink — it’s a small ritual that slows things down. May every cup make winter feel a little brighter.
Looking forward to see you all in X°-mas.
#WinterBlend #ChristmasCoffee #CoffeeTrends2025 #X°RobustaCoffee #X°traExperience
X° Robusta x Focus Art Fair London 2025
It all begins with an idea.
Beans of Arts: Taste Becomes a Language of Creation
Introduction:
This October, X° Robusta Coffee joins Focus Art Fair London 2025 at SAATCHI GALLERY , introducing coffee as a new medium of artistic expression. Focus is a global contemporary art platform with a special emphasis on Asian and Asian diaspora art, bringing together artists, designers, and brands that explore innovation through cross-sensory and cross-cultural experiences.
Art and coffee share the same soul — both are complex, layered, and full of possibilities.
We both shares the valued for its depth, individuality and complexity. From bean to flavor, from technique to emotion; same to a painting or sculpture, coffee can become a vessel of creativity and culture.
The Philosophy Behind the Cup
The global coffee industry is shaped by two major beans:
Arabica and Robusta.
Robusta dominates Europe, especially Italy, known for its softness and elegance; Arabica, in contrast, thrives in tropical regions with bold and intense character. Their differences enrich the coffee world — inspiring us to find balance within intensity, and clarity within depth.
X°-tra Clarity, X°-tra Joy.
This is the philosophy of X° Robusta. In Focus Art Fair, we proudly proposed: “X°-tra Experience,” inviting visitors to engage in an artistic journey that transcends taste. X°-tra Experience closely follows.
Art today reaches beyond the visual. We chose Robusta, not for convention, but for its strength and potential. Sourced from Yunnan, our Robusta beans embody what we call Rainbow in darkness — rich, layered, and full of life.
Bitterness is not singular; it can be sweet, sour, or caramel-like, just as art carries multiple emotions within one tone.
A Shared Experiment in Innovation
The essence of art lies in pushing boundaries. Our collaboration with Focus Art Fair is a shared experiment in innovation — redefining how coffee can live inside an exhibition.
At Saatchi Gallery, X° Robusta presents not a café, but a taste installation.
We proudly present Tom-Yum Americano & Crunchy Cookie Latte:
Tom Yum Bubble Americano
Inspired by Thai Tom Yum soup, this sparkling Americano blends Yunnan beans with a tangy, refreshing spice profile. Bold, avant-garde, and daring, it represents the spirit of exploration and artistic freedom.
Crunchy Choc Cookie Latte
A true statement of sustainability. Served in an edible cookie cup, it creates zero waste. While others strive to make disposable cups “more eco-friendly,” we choose to eliminate waste entirely — drink your coffee, then eat the cup.
This breaks the dominance of sight and brings taste into the space of art. LG integrates technology with artistic storytelling, Le Cordon Blue transforms culinary craftsmanship into visual form, and Great Art supports artists with materials.
We, in turn, express creativity through warmth — the kind that connects people, art, and time.
Summary
Museums are experimenting with scent, sound, and touch — so we believe taste can also be a form of art. Through this collaboration, we transform the act of drinking coffee into an experience of temperature, memory, and emotion. Innovation is not always about creating new things, but about giving familiar experiences new meaning. This is more than an exhibition — it is a multi-sensory experiment. Amid the lights and shadows of Saatchi Gallery, X° Robusta Coffee blends precision, flavor, and emotion, turning coffee into a form of contemporary art; Because art is more than what we see, and coffee is more than what we drink.
X°-tra Clarity, X°-tra Joy,
X°-tra Experience.
Taste the art, feel the temperature.
#FocusArtFairLondon2025 #SaatchiGallery #X°RobustaCoffee #TasteTheArt #X°tra Experience #SustainableDesign